The Goldilocks zone of sales pressure: Why a little urgency helps and too much hurts
New research across two retail field studies finds that moderate time pressure boosts sales performance while excessive pressure drags it...
Read moreDetailsWhat women really want from “girl power” ads: Six ingredients that make femvertising work
New research identifies six distinct qualities women use to judge gender-equitable advertising, and shows how those perceptions translate into loyalty...
Read moreDetailsThe seductive allure of neuroscience: Why brain talk feels so satisfying, even when it explains nothing
A meta-analysis of 60 experiments finds that adding irrelevant neuroscience to explanations reliably boosts how satisfying they feel, but rarely...
Read moreDetailsWhen two heads aren’t better than one: What research reveals about human-AI teamwork in marketing
A meta-analysis of 132 experiments finds that adding AI to marketing workflows reliably improves human performance, but human-AI teams rarely...
Read moreDetailsHow your personality may shape whether you pick value or growth stocks
A study of 351 students in Italy and Pakistan links Big Five personality traits to value versus growth stock preferences,...
Read moreDetailsNew research links local employment shocks to cognitive decline in older men
New research using local labor-demand shocks finds that employment losses are linked to measurable cognitive decline among men aged 51...
Read moreDetailsWhat traders actually look at: Eye-tracking study finds the price chart is largely ignored
An eye-tracking experiment finds that traders fixate on the order book, not the price chart, when making decisions in simulated...
Read moreDetailsWhen ICE ramps up, U.S.-born workers don’t fill the gap, study finds
A new working paper finds that in U.S. areas where ICE arrests surged in 2025, likely undocumented immigrants worked less,...
Read moreDetailsWhy a blue background can make a brown sofa look bigger
New research finds that products displayed against high-contrast backgrounds appear larger to shoppers than the same products shown against similar-hued...
Read moreDetailsWhy brand names like “Yum Yum” and “BonBon” taste sweeter to our brains
New research finds that brand names with repeated sounds, like "BonBon" or "Yum Yum," lead consumers to expect sweeter flavors,...
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